Logo / Branding

A good brand goes beyond just a logo.

An effective brand brings together the appropriate set of expectations together with the right product experience in order to best communicate the company's values to the customer. Today this means integrating marketing and branding efforts to reach out to the right audience through the right type of media.

Shown here are some of my work developed for various clients in terms of brand direction and design. Simply click on the images to enlarge.


Corporate Branding for Ca+
HK-based Marketing Consultancy
Ca+ was named for the notion of infusing nutrients to a client's marketing efforts to reap dividends. As they further target different areas of growth, a colour coding system was conceived to maintain brand consultancy while creating distinctions of the 3 departments.






Personal branding for Hendry Poh
Freelance Architecture Photographer
http://hendrypoh.com/
Hendry has an amazing eye for detail in architecture and lines. To reflect this sensibility, an orthographic motif was developed around his initials, that create a visual play on different possible views of a building. Do check out his amazing work on his website.





Pet Initiative™
Branding for proposed pet product company
The goal was to craft a friendly image for a pet product company and its product line.





Tennis Spree 
http://www.tennisSpree.com
The objective was to showcase the client's variety of merchandise offered without being unnecessarily cluttered. A combination of clean graphics and bold font was selected to highlight with the niche products.




Feel free to drop me an email at mjxu.design@gmail.com
to discuss potential projects or to obtain more samples of my work.